With the release of the Kia 'Soul' comes a fun, playful advert which enthusiastically highlights the new Soul's "street-smart" attitude and innovative design.
The fresh, attractive advert directed by Mark Romanek of 'Anonymous Content', tees off with pro-golfer Michelle Wie rocking up at a posh Golfing Country Club in a fiery-red Kia Soul complete with hip-hop blazing out of the speakers, much the distress of the abundant silver-haired, silver-car drivers.
Mouths aghast as a glamorous Michelle Wie takes a swing that has heads turning, director Mark Romanek personifies in Michelle Wie exactly what the new Soul has to show; a design that has heads turning, a fresh, contemporary style and an attitude that's tailor made for the younger driver.
A blazing-red Kia Soul has all the characteristics to bring life and a sense of vibrancy and colour to a seemingly bland world.
Seems Michelle may have rubbed the green up the wrong way!
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