The BC Dairy Foundation’s Must Drink More Milk Campaign has evolved into a fully fledged retail store on Granville St. in downtown Vancouver.
It is a quirky way to shown teens that milk gives them energy, said Liz Gurszky, director of market development and communications.
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20091016_144303_8856
No comments:
Post a Comment