Check out Benji's spot, 'Chair Pants' for BC Dairy Foundation which stole Ad Critic's 'Spot of the Day' and Boards' 'Top Spot'.

DDB Vancouver's new campaign, The Weak Shop, offers consumers a suite of products to help compensate for limp limbs due to lack of milk consumption. 

Visit http://creativity-online.com/work/bc-dairy-foundation-chair-pants/17677 to check out the spot or read more about The Weak Shop here: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/the-weak-shop/article1309035/

This past weekend Krista was in Mexico where Wind Mobile was being shot. She brought us back some Hot-Nuts.

BC Dairy in Marketing Magazine

Benjamin Weinstein directed the following BC Dairy spot for their "Weak Shop" campaign.

The BC Dairy Foundation’s Must Drink More Milk Campaign has evolved into a fully fledged retail store on Granville St. in downtown Vancouver.

It is a quirky way to shown teens that milk gives them energy, said Liz Gurszky, director of market development and communications.

http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20091016_144303_8856

The Fun Theory

Social Experiment: Can we get more people to choose the stairs by making it more fun to do?

Click on the link below:

http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

Congratulations Jeff Blitz!

Jeff Blitz recently won the Outstanding Directing In a Comedy Series award for "The Office" at the 61st Primetime Emmy Awards!

Jeff and Mac Carter will soon be traveling to Toronto to shoot an upcoming project with Steam Films.

The new PUNCH camera takes regular digital images but allows the user to literally punch a rasterized image of their photo. "This is a camera which was inspired by a loss of tangible memories. It is meant to connect both physical and digital while minimizing excess materials and the hardships of sharing images."                              Source: likecool.com