Peter Thwaites, out of Gorgeous, just completed a clever pair of spots for AT&T, working with BBDO NY.
'How Long' features an intense camera close-up of a man's anguished face as a narrator asks how long it takes to "...forever change history... turn doubtful into hopeful...?" The shot switches to a panorama, revealing the man sitting in a crowd of soccer fans, which erupts as a goal is scored and the voiceover intones, "just one second", implying that no fragment of time is insignificant.
'Couch' is a humorous story starring on a man on a couch. The couch potato is about to flip on his flatscreen at home when a pair of movers lift his couch, carry him out of his apartment, down the stairs, across a busy intersection and into an AT&T store, where he stares at the dazzling new product.
"The ads vary remarkably in tone and content, highlighting Thwaites' versatility and ability to tune a message to his clients' needs and vision.'
