To coincide with the National Organ Donor Week, the Trillium Gift of Life Network has launched its first youth-targeted marketing campaign. The campaign is rooted in a new website, RecycleMe.org, directed by Calum Dehartog, where a young man encourages visitors to open his chest cavity to learn how various organs can be used.
Credits: Trillium Agency: Narrative Advocacy Creative Director: David Rosenberg Digital Creative Director: Jon Toews Digital Copywriter: John Czikk Senior Digital Art Director: Ulyssis Crisostomo Developer: Matthew Corway CGI: Ignition Digital Director: Calum deHartog Virgin Mobile (site designed in-house) Creative Directors/Copywriters: Jeremy Elder, Mandi Ashford Art Director: Chris Johnston Developer: Sean Byrne (1 Trick Pony)
