Albert Kodagolian's "Flat Earth" spot is getting recognition in Strategy Magazine's July 2008 issue. The article, by Annette Bourdeau, outlines the success and strategies behind the marketing of the recently launched Flat Earth fruit and veggie based crisps. The challenge for both Albert and Gannon Jones (VP Marketing at Frito-Lays North America) was "convincing people that such a product could actually taste good." The tag, "impossibly good" alongside the flying pig as the face of the brand cleverly asserts that, pigs can fly, and Flat Earth products really are tasty!
